From Wikipedia:
UK – Cybernetics is the interdisciplinary study of the structure of regulatory systems. Cybernetics is closely related to control theory and systems theory. Both in its origins and in its evolution in the second-half of the 20th century, cybernetics is equally applicable to physical and social (that is, language-based) systems.
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Contagious Affectivity – Betti Markento (2010)

Source: Swiss Design Network. (2010) Negotiating Futures – Design Fiction, 6th Swiss Design Network Conference 2010. Basel, Swiss Design Network

Betti Markento (2010) – Central Saint Martins College of Arts & Design, University of the Arts. London.
Contagious Affectivity – The Management of Emotion in Late Capitalist Design

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